work

Segmentation & Research

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Tailored Brands Challenge: Understand the market segments, consumer profiles, revenue potential and how to leverage VOC and behavioral insights to create a well defined portfolio strategy that creates separation with new value propositions for each brand, gain share with new audiences and drive incremental revenue.

Brand Evolution

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Men's Wearhouse Challenge: Leverage consumer insights, VOC data and research to develop a new brand platform, promise and creative strategy to change perception, increase new customers, drive incremental revenue and increase advocacy by turning embarrassed customers to ambassadors of the brand. Implement new media, digital, customer insights, content, contact, and GTM strategies.

Brand Development

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Joseph Abboud Challenge: Create a bespoke brand with store fronts and e-commerce strategy that will stand alone within the portfolio of brands. Establish Joseph Abboud as a  halo brand within Tailored Brands that shows quality and creates demand for clothing without leveraging promotions to drive over $700M in revenue.

Magical Customer Journey

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Walt Disney World Challenge: Develop a seamless, easy to use magic band designed to create a magical experience for guests that have planned a vacation at Walt Disney World by leveraging customer data and research combined with digital and mobile technologies to optimize the customer journey before, during and after the visit.

AEO Holiday Campaign

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American Eagle Challenge: Change perception, grow NTF and revenue. Create a digital experience during the holidays that not only creates engagement, but drives incremental sales, drives new and existing customers to store, app  and online and creates a separation between  the competition during the busiest time of the year.  

The End is Near Campaign

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Engle Homes,Challenge: With over 150 inventory homes that needed to be sold at Engle Homes, we needed to create a very disruptive omni-channel campaign that took the fear of buying a home away and allowed us to create confidence in the market that now is the time to buy a new home.

Market and Sales Growth

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KB HOME Challenge: Being late to the market, the mission was to create brand awareness, take market share, develop a sales and marketing team, identify new marketing window, create desirable communities and drive incremental revenue.

5 Years of Sold Out Audiences

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Florida Everblades  Challenge: To develop a new sports  brand in SW Florida that was not familiar to the local community. Leverage grass-roots marketing, national partnerships, schools, players and team mascot to create desire  to attend an amazing experience and become season ticket holders.

Disruptive Digital Agency

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Adz2Mobile Challenge: The market was not aware of new digital technologies and how to leverage data to connect, engage and convert consumers in a meaningful way. We designed an agency that leveraged data combined with mobile tech to create revenue driving ROI strategies for brands.

Mobile, Content and App Strategy

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Marriott Challenge: Innovate the digital customer journey by evolving the mobile app experience for booking, arrivals, and checking out. Increase usage with rich content to drive higher bookings, new customer acquisition and overall communications through PUSH and SMS.  

Loyalty & Mobile Strategy

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Starbucks Challenge: Leverage SMS, PUSH and mobile web to create experiences with rewards that are more personalized and engaging to drive loyalty, new customers and incremental revenue during off peak hours and weather related opportunities. 

Digital and Mobile Strategy

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Lane Bryant Challenge: Declining traffic, sales, conversions and channel engagement. Our mission was to educate leadership on CRM, usage of behavioral data and to  develop a digital strategy for the purpose of delivering an omni-channel strategy designed to increase NTF, traffic, sales conversions and purchase intent.  

Digital and Brand Evolution

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Jos A Banks Challenge: Change perception, grow NTF and revenue. Leverage consumer insights, VOC data and research to develop a new brand platform, promise and creative strategy to change perception, increase new customers, drive incremental revenue and increase advocacy by turning embarrassed customers to ambassadors of the brand. Implemented new media, digital, customer insights, content, contact, and GTM strategies.

Digital Transformation

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Tailored Brands Challenge: Become Consumer Obsessed. Develop a new tech stack, DMP and agile omni-channel strategy designed to deliver a better experience  for the customer.  Build a machine learning  media mix model designed to optimize spend and channel distribution.  Goal was to deliver personalized content, increase traffic (store & site), NTF customers, optimized experiences, test and learn muscle, build purchase intent and incremental revenue.

Custom Clothing

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Men's Wearhouse Challenge: Democratize Custom Suits. With the growing trend of consumer demand for customization and downward trend of off the rack suit sales, the goal was to develop a custom suit strategy designed to democratize custom suits and become the largest provider in North America. Leverage the Joseph Abboud brand for quality, style and affordability. Create an experience that educates, creates advocacy and demand with a digital media & content strategy.

EA Sports Customer Journey

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Lasik Plus Digital Strategy

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TGI Fridays Loyalty Strategy

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My Coke & My Sprite Rewards

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Old Navy Digital Strategy

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Perfect Fit Rewards Strategy

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Hibbett Sports Digital Strategy

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Home Depot Mobile Strategy

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Chipotle Mobile Strategy

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