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The Three B’s: My Leadership Philosophy

Be Bold.

Boldness is not bravado—it’s curiosity, intention, and the courage to challenge the norm.


To be bold is to raise your hand in the meeting and say, “Why are we doing it this way?” It’s the decision to explore, question, and lead respectfully while unafraid of convention.


Bold leaders shape the agenda. Bold marketers set the trends. And bold humans make a difference.

Be Brave.

Bravery is visibility. It’s saying what needs to be said even when your voice shakes.


It’s sitting in the front row and raising your hand before you feel fully ready. Sharing the idea others might think is crazy because crazy might just be brilliant.


I’ve seen interns change the direction of a strategy with one brave question. I’ve seen junior marketers spark senior innovation because they spoke up. Bravery doesn’t need permission; it requires action.

Be Brilliant.

Brilliance is a practice, not a pedigree.


It means being prepared, informed, and strategic and tactical in the same breath. It’s knowing your space, understanding the context, and contributing in a way that moves things forward.


“Brilliance comes from effort, not ego.”

A Framework For Everyone

The Human Framework Still Matters—Especially in an AI World

You might wonder: where does a philosophy like this fit in today’s AI-driven world?


I use AI daily as a marketing leader, strategist, and content creator. But here’s the truth: AI doesn’t replace values, structure, or people.

If anything, AI makes the Three B’s more important than ever:

  • Be Bold enough to ask better prompts and challenge machine thinking.
  • Be Brave enough to test and explore new tools, even when unfamiliar.
  • Be Brilliant enough to apply both human and artificial intelligence with clarity and purpose.


AI can optimize your workflow.
The Three B’s optimize you.

Let's Talk

Want to Grow?


Whether you're a founder, a marketer, a leader, or just someone trying to show up stronger each day, start here:

  • Be bold enough to challenge.
  • Be brave enough to engage.
  • Be brilliant enough to contribute.

Every conversation. Every campaign. Every day.

BRAND EXPERIENCE

NHL
anheuser-busch
Vera Wang
Disney World - Magic Band
MASONITE - DOORS THAT DO MORE. HEAD OF CHANNEL MARKETING
The Home Depot
Marriott
CocaCola and Sprite
Jos A Bank
NFL
Men's Wearhouse - Tailored Brands CMO
NBA
  • NBA
  • NHL
  • anheuser-busch
  • Vera Wang
  • Disney World - Magic Band
  • MASONITE - DOORS THAT DO MORE. HEAD OF CHANNEL MARKETING
  • The Home Depot
  • Marriott
  • CocaCola and Sprite
  • Jos A Bank
  • NFL
  • Men's Wearhouse - Tailored Brands CMO
  • NBA

LET'S SET UP YOUR NEXT JOURNEY!

Drop Me a line!

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Big ideas, come from moments of time, so lets grab those moments and create dreams that come true!

Bruce J Hershey II: (239) 633-5843

Tampa, FL 33556 US

(813) 699-9108

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