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Fractional CMO & Strategic Growth Partner

But it’s not just about strategy—it’s about how I work.

The Power of 3 to drive optimized, measurable outcomes: Sales – Marketing – Operations

Find out more

For Founders, CMOs, CEOs & PE/VC-Backed Organizations

I help visionary leaders scale faster, smarter, and more profitably. Whether you’re a CEO navigating inflection points, a CMO seeking embedded strategic support, or a private equity partner driving enterprise value, I deliver the marketing clarity and executional muscle to help you win. All this is backed by deep experience in digital and brand leadership.

Contact Me

Engagement Types

Fractional CMO Leadership

Fractional CMO Leadership

Embedded executive support to lead marketing, shape strategy, and build high-performing teams.

Growth, Digital & GTM Strategy

Growth, Digital & GTM Strategy

End-to-end growth plans across digital, paid, and social channels—integrated with budget modeling, CPL/CAC optimization, and media mix performance.

Brand, Messaging & Positioning

Brand, Messaging & Positioning

Reimagine your narrative to win in competitive, investor-sensitive, or fast-moving environments.


Restaurant Brand & Growth Consulting - If I can do it, so can you!

Restaurant Brand & Growth Consulting

From concept to scale, I advise both national and independent restaurants and emerging chains on brand identity, go-to-market execution, digital presence, menu strategy, operational systems, and positioning for growth or exit. Grounded in real founder experience and a 4x exit.

Digital & Social Transformation

Digital & Social Transformation

Modernize your digital ecosystem—web, mobile, content, and engagement—built on data and designed to scale.

Marketing & Brand Audit

A full diagnostic of your current state—from digital presence and brand sentiment to funnel metrics and team structure—delivered as a strategic roadmap.

Mar-Tech & AI Acceleration

Mar-Tech & AI Acceleration

CRM, automation, predictive analytics, and AI-readiness to power personalization and scale.

Team Org Design & Hiring Support

Team Org Design & Hiring Support

Build or restructure marketing teams for scale, using hiring plans, org charts, role clarity, agency assessments, and onboarding frameworks.

Exit & Scale-Prep

Exit & Scale-Prep

Position your brand and marketing function for investor diligence, scale, or acquisition.

Add a footnote if this applies to your business

BRAND EXPERIENCE

NHL
anheuser-busch
Vera Wang
Disney World - Magic Band
MASONITE - DOORS THAT DO MORE. HEAD OF CHANNEL MARKETING
The Home Depot
Marriott
CocaCola and Sprite
Jos A Bank
NFL
Men's Wearhouse - Tailored Brands CMO
NBA
  • NBA
  • NHL
  • anheuser-busch
  • Vera Wang
  • Disney World - Magic Band
  • MASONITE - DOORS THAT DO MORE. HEAD OF CHANNEL MARKETING
  • The Home Depot
  • Marriott
  • CocaCola and Sprite
  • Jos A Bank
  • NFL
  • Men's Wearhouse - Tailored Brands CMO
  • NBA

LET'S JAM ON WHAT'S NEXT

Drop Me a line!

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Lets connect!

Big ideas, come from moments of time, so lets grab those moments and create dreams that come true!

Bruce J Hershey II: (239) 633-5843

Tampa, FL 33556 US

(813) 699-9108

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