Recognized as a 2019 CMO leadership award winner, I am a bold and influential transformational thought leader. Utilizing social intelligence and cultural awareness, I masterfully orchestrate very diverse cross-functional and agile marketing teams to achieve the mission. As a visionary, I combine my expertise in leveraging data, voice of customer insights, and technologies to drive transformational brand and digital platforms that optimizes top-line growth.
I have been fortunate throughout my career to work with the agency and client-side of the business impacting many verticals and brands. This experience has allowed me to build playbooks, create a library of best practices and resources enabling me to execute quickly with a strategic perspective and create omnichannel transformation across digital, brand and go to market for some of the largest and fastest-growing brands across the globe.
Currently living in Naples, Florida with my beautiful wife of 27 years, our amazing 17 year old daughter and our two fun and energetic dogs, Logan and Marley.
Transformational Thought Leader in CRM, VOC, GTM, Digital Demand Generation, Paid Social, Influencer campaigns, Analytics & Optimization, Customer Journey Mapping, Mobile Wallet, Communication Strategy, Digital Video, Gaming, Wi-Fi Proximity, Sports Marketing, Media Mix Model Optimization, PR, Cloud Migration, Streaming, Board Member, Integrator of Omni-channel Practices, Data Driven Strategic Planning and Execution, Consumer Obsession, Brand Strategy, Positioning, Architecture, Market and Consumer Research/Segmentation/Targeting, Creative/Contact Strategy and Production, Media/Channel Strategy and Funnel Optimization
As a Transformational Thought Leader, I am known for being a practitioner of all aspects of the marketing organizations which enables me to develop world class, agile teams and executable, revenue driving strategies that transform.
I inspire performance while delivering on practical, impactful strategies, well-planned budgets and delivering positive ROAS, ensuring top-line revenues and bottom-line margins are met.
In addition to leadership acumen, I expertly leverage data, research and technology to develop brand, messaging and omni-channel positioning strategies which optimize revenue growth for new and existing customers. It is all about Consumer Obsession!
Consumer Obsession, Brand Builder, Customer Research, Market Segmentation, Privacy, TCPA, SaaS platforms and solutions, Artificial Intelligence, Transformational Thought Leader, Predictive Intelligence, Machine Learning, Virtual Reality, Mar-tech, Marcom, Augmented Reality, Cross-Functional Marketing Expertise, Production, SMS, PUSH, Creative Strategy, Funnel Optimization, IoT, Mobile, SEO and SEM,
Developed 4 Pillars Of Mobile Marketing, Digital, Mobile and e-Commerce Transformation, Brand Traditional, Digital/Social Media Advertising, Partnership Management, Loyalty and Retention, Build, Develop and Lead Strong Teams, Digital, Mobile and e-Commerce Transformation, Brand Traditional, Digital/Social Media Advertising, P&L Financial Management, Lead Generation, Booking and Appointment.
Here are some of the brands I have had the honor of leveraging my marketing expertise, transformational thought leadership and applying my desire for consumer obsession with during my career.
Men's Wearhouse, Jos A Bank, Joseph Abboud, Moores, K&G Fashion Super Store, PVH, GAP, Disney World, Old Navy, Lord & Taylor, Home Depot, Pep Boys, Texas Roadhouse, Bar Louie, Hibbett Sports, Verizon, Chipotle, Sears, Redbox, Allstate, GSK, Blue Cross Blue Shield, Starbucks, The Bay, Coca-Cola, Sprite, Marriott Lasik Plus, Clorox, Starbucks, Macys, AEO, Disney World Resorts,, Electronic Arts, Lane Bryant, TGI Fridays, Wendy’s, AB InBev, DELL, Microsoft, Xbox, Sony, Mercer, Endo Pharmaceutical and Experian.
Marketing Expertise Awards: CMO Leadership Award Winner, Digital Award Winner, Strategist of the Year Winner, Mobile Campaign of the Year Winner, Leadership Circle Winner, Social Campaign Winner, Brand Campaign Award Winner.
Currently living in Naples Florida with my beautiful wife of 27 years, 17 year old amazing daughter and our two fun and enjoyable dogs Logan and Marley. We love to travel across the world, trying new things and living life the fullest.
Copyright © 2019 brucejhersheyii - All Rights Reserved.
Powered by Hershey