About Bruce J Hershey II

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I'm a bold, award-winning marketing leader with 25+ years of experience driving transformational growth across global brands and challenger startups. Recognized with the Global CMO Award, I've led both agency and client-side teams through major brand, digital, and go-to-market transformations, always rooted in data, the voice of the customer, and a clear vision.

From brand building, omnichannel playbooks to loyalty reinvention, I've helped build, scale, and revive some of the world's most iconic and fastest-growing brands, delivering impact where it counts: revenue, margin, and market relevance.

I live in Tampa, Florida, with my wife, my partner since June 1993, and our amazing daughter, Makenzie. When not helping brands grow, I spend time with my family, think big, and chase what's next.

I offer executive-level marketing strategy and consulting for brands ready to grow smarter. My specialties include:

• Brand transformation & repositioning
• Omnichannel marketing strategy & execution
• Digital & loyalty innovation
• Customer experience design
• Voice-of-customer research & data interpretation
• Team building & marketing organization design
• Advisory services for C-suite leaders, founders & boards

Whether you need a strategic advisor, a fractional CMO, or a proven partner to build what’s next, I bring experience, speed, and precision to every engagement.