Portfolio

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Purpose: The :30 is designed to tell the brand story with cultural relevance, change consumer perception, show the diversity of consumers, products, services and stand for more than price. 

Purpose: Seven :15 vignettes designed to change consumer perception and prove that MW stands for more than price.

Purpose: The Good On You Initiative that is changing perception in the local community. It's time to celebrate the Good on You moments when it matters the most. 

Purpose:  Tan France brings style to the brand by showing the consumer that MW can be their destination for style and confidence. 

Purpose: Develop a content series around prom to show real stories that relate to today's prom goers. Show that it is ok to go to prom as you are. 

Purpose: Show how the product moves combined with the features and benefits. 

Purpose: Leverage well dressed Jesse Palmer to grow awareness, purchase intent and brand perception of our custom program.

Purpose: Show that MW has custom combined with the features and benefits, diversity and that anyone deserves a custom suit.

Purpose: Over the last 10 years the Suit Drive needed a refresh to change perception of the brand, diversity and grow donations with celebrity Tan France.

Purpose: New promotional content designed to create awareness, drive awareness and create urgency during "tent pole" events.

Purpose: We invited three veterans to put our AWEAR-TECH suit to the test and donated to their charity of choice. Made with 37.5 technology AWEAR-TECH is our most comfortable and functional suit. 

Purpose: Create an emotional connection to our target audience (dads, grandpa's, uncles, brothers, father figures and her).

Purpose: Show a more elevated version of how designer custom suits are designed  crafted in America. 

Purpose: New brand strategy designed to show that MW has expert stylists, tailors and world class designer brands. Change perception of the brand. 

Purpose: Rich content designed to show men that a suit can be worn 5 ways and that MW can help them style that perfect look for any occasion. 

Purpose: New custom strategy designed to show that MW has the best custom suits in North America. Leveraging Jesse Palmer to change perception of the brand. 

Purpose: New brand strategy with Tan France and Jessie Palmer to show diversity with style, fit and amazing designer clothing. 

This Movember, we're donating $100,000 to the Movember Foundation to help fund game-changing men's health projects. Learn about our partnership with the foundation and how you can get involved.

Purpose: Develop a content series to help her with the "Big Day". Theme: Celebrate your love, together. #BlackVeraWang. For more wedding inspiration, visit our blog.