Portfolio

2019 CMO Award Winner Leadership

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VOTED by peers, the CMO Leadership Award is based on a marketing executive’s demonstrated leadership in building, leading and motivating a high performing marketing organization.

GOOD ON YOU - First Cultural Brand Campaign

Confidence Looks 'Good on You' in First-Ever Brand Campaign for Men’s Wearhouse

Confidence Looks 'Good on You' in First-Ever Brand Campaign for Men’s Wearhouse

Building Trusted Agency Relationships

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Men's Wearhouse marketing leader on building trusted agency relationships

The Old Retail Playbook is Dead

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For the record retail is far from dead, the rules have changed or as Bruce Hershey,

Men's Wearhouse New Approach

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New marketing approach is helping its sales slump

Men's Wearhouse a Bright Spot in a Declining Market

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How Men's Wearhouse Became a Bright Spot in the Declining Retail Space

Meet The Tailor - It's Time to Like The Way You Look

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EP+Co tailors its first campaign for Men's Wearhouse

Operation Tailored Heroes Takes Suits to a New Level

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Operation Tailored Heroes outfits military veterans in Men’s Wearhouse suits to raise money for veterans programs

Men's Wearhouse Suit Drive Helps Local Men Dress

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Men's Wearhouse Suit Drive For Jobless Says Clothes Make The Man

Mobile IQ + 4 Pillars Strategy & Technology

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Developed strategic technology platform, the "Mobile IQ", that enables our defined 4 pillars of mobile marketing to score and make recommendations to developing a digital strategy, channels integration and tech stack requirements.

New Content Strategy Stand for more than Price

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Developed new content and contacts strategy that was designed to tell the brand and products story's for higher engagement, change of perception, funnel optimization and drive incremental revenue. 

Good On You - Brand Launch :30

Purpose: The :30 is designed to tell the brand story with cultural relevance, change consumer perception, show the diversity of consumers, products, services and stand for more than price. 

Good On You - Brand Launch :15

Purpose: Seven :15 vignettes designed to change consumer perception and prove that MW stands for more than price.

The Good On You Initiative - Changing Perception

Purpose: The Good On You Initiative that is changing perception in the local community. It's time to celebrate the Good on You moments when it matters the most. 

Style Confidence with Tan France

Purpose:  Tan France brings style to the brand by showing the consumer that MW can be their destination for style and confidence. 

#NationalPromposalDay – Marlon’s Story

Purpose: Develop a content series around prom to show real stories that relate to today's prom goers. Show that it is ok to go to prom as you are. 

AWEAR-TECH Kenneth Cole with 37.5 Technology

Purpose: Show how the product moves combined with the features and benefits. 

Custom Confidence with Jesse Palmer

Purpose: Leverage well dressed Jesse Palmer to grow awareness, purchase intent and brand perception of our custom program.

Custom with Confidence

Purpose: Show that MW has custom combined with the features and benefits, diversity and that anyone deserves a custom suit.

Men’s Wearhouse Suit Drive: #ThrowbackAndDonate

Purpose: Over the last 10 years the Suit Drive needed a refresh to change perception of the brand, diversity and grow donations with celebrity Tan France.

The Big Deal Event: Easter

Purpose: New promotional content designed to create awareness, drive awareness and create urgency during "tent pole" events.

Operation Tailored Heroes

Purpose: We invited three veterans to put our AWEAR-TECH suit to the test and donated to their charity of choice. Made with 37.5 technology AWEAR-TECH is our most comfortable and functional suit. 

Happy Father's Day from Men's Wearhouse

Purpose: Create an emotional connection to our target audience (dads, grandpa's, uncles, brothers, father figures and her).

Joseph Abboud Custom

Purpose: Show a more elevated version of how designer custom suits are designed  crafted in America. 

Men's Wearhouse: It's Time To Like The Way You Look

Purpose: New brand strategy designed to show that MW has expert stylists, tailors and world class designer brands. Change perception of the brand. 

1 Suit. 5 Ways

Purpose: Rich content designed to show men that a suit can be worn 5 ways and that MW can help them style that perfect look for any occasion. 

Custom Confidence with Jesse Palmer

Purpose: New custom strategy designed to show that MW has the best custom suits in North America. Leveraging Jesse Palmer to change perception of the brand. 

Men's Wearhouse Brand Campaign

Purpose: New brand strategy with Tan France and Jessie Palmer to show diversity with style, fit and amazing designer clothing. 

Men's Wearhouse Presents: Suits & Shaves

This Movember, we're donating $100,000 to the Movember Foundation to help fund game-changing men's health projects. Learn about our partnership with the foundation and how you can get involved.

Rule 3: Take A Moment For Just The Two Of You

Purpose: Develop a content series to help her with the "Big Day". Theme: Celebrate your love, together. #BlackVeraWang. For more wedding inspiration, visit our blog.